Men's health, done right.
A membership practice in North Alabama for men who are tired of being told their labs are "normal" when they don't feel normal.
Who we're for
You're somewhere between 30 and 65. You're working, you've got people depending on you, and somewhere in the last few years the wheels started coming off.
You're tired in a way sleep doesn't fix. The weight came on and won't come off. Your drive is gone — at work and at home. You mentioned it to a doctor once and got five minutes and a shrug.
That's who we built this for.
Two hours before a prescription
Your first visit is a full hour. Not fifteen minutes — an hour. We go through your history, what's actually going on, and what you want to change. Labs are drawn the same day, here in the office.
Your second visit is another full hour, spent going through those results line by line. That's where the diagnosis happens and where we build your plan together.
Two hours with a provider before anyone writes a prescription.
Compare that to filling out a web form and getting a vial in the mail.
What we do
Four things bring most men through our door. Here's how we handle each one.
Hormone optimization
Testosterone and the rest of the system it sits in. Real labs, real targets, and monitoring that continues after you start — not a number on a page and a refill every three months.
Sexual health
The thing most men wait two years to bring up. It's often the first warning sign of something bigger, and it's almost always treatable.
Chronic & Preventive Care
Blood pressure, cholesterol, blood sugar, thyroid — the quiet stuff that doesn't hurt until it does. Managed by a provider who knows your whole history because he's the one who took it.
Metabolic health and weight
Body composition, insulin resistance, and the bloodwork that explains why the last three diets didn't work.
MEMBERSHIP
Your first visit is free. A full hour with a team member, labs drawn the same day. You don't join until your second visit, after we've gone through your results together.
We don't bill insurance for membership. You pay us directly, and that's what buys the thing insurance can't: time.
Come in as often as you need — no visit limit, no charge per visit.
Core
$75/month
one-time $99 setup fee
Hormone therapy
Sexual health
Hair loss
Fertility
Weight management
Core + Prevention
$75/month
PLus $300/year
Everything in Core, plus the long game: blood pressure, cholesterol, blood sugar, thyroid, anxiety and depression, sleep, an annual physical, and preventive screening.
The numbers that decide how the next thirty years go — managed, not just noticed.
You're paying for a provider, not a prescription.
I started this clinic because I couldn't find one I wanted to go to.
I wasn't feeling well. I'd go in, explain what was going on, and get told my labs were normal. Or get looked at like I was there to talk somebody into writing me something. Nobody took it seriously and nobody seemed curious about it.
When I finally found a provider who did take it seriously, it changed more than how I felt. It changed what I wanted to do with the rest of my career.
So I built the clinic I wanted to walk into. I tell people this place is for me — I'm just sharing it.
The first thing that matters when you come through the door is that you feel comfortable enough to tell us what's actually going on. That isn't hospitality for its own sake. A man who's comfortable tells you the truth, and the truth is what lets us help him.
MISSION STATEMENT: To enhance my community’s quality of life by optimizing their personal, relational, and physical health.
Physical is last on that list on purpose.
This isn't a clinic that hands out testosterone. We're here for how a man feels about himself, how he's doing with the people he loves, and then what his bloodwork says.
— Joshua Rogers, MS, MPAS, PA-C
Why we're here
locations
Florence, ALabama
117 Renaissance Street
Florence, AL 35630
Hours
Monday - Closed
Tuesday - Friday
8:30am - 6:00pm
Phone
(256) 366-2470
Huntsville, Alabama
920 Bob Wallace Ave SW, Suite 323
Huntsville, AL 35801
Opening
November 2026
Phone
(256) 502-5150
Not sure where to start?
Text CONSULT to 256-366-2470 and we’ll figure it out.
No commitment, no sales pitch. Just a conversation about what’s going on.
